I_STREAM
SCIP's newest podcast, I_STREAM, features conversations about competitive strategy and the broader intelligence ecosystem with some of the most interesting professionals in business, academia, and beyond. I_STREAM is powered by SCIP, the non-profit that supports the competitive intelligence & strategy community with best practices, training, connections, and ethical guidelines.
I_STREAM
The Evolution of Nike's Ambidextrous Growth Strategy
In this SCIP IntelliCast episode, we talk to former Nike strategy & innovation executive Savi Sharma about how Nike's growth strategy evolved during her time at the firm. When she joined Nike in 2000, it was a $9B company with fewer than 10,000 employees. Fast forward to 2021, where Nike is now a $40 billion company with over 80,000 employees and it continues to grow every day.
Savi will share how she witnessed Nike exhibit ambidexterity, balancing incubating new business models with running profitable operations; and seeing business models that started as bolt-ons eventually becoming integrated as key competitive advantages.